Christmas Adverts

Ah, Christmas adverts.

They get you feeling all Christmasy and often lead you to shed a tear with their emotional music and cute child actors. In class on Friday afternoon we watched the new John Lewis advert and tried to identify the type of family it was showing (nuclear, reconstituted, extended, single, gay, cohabiting) and the type of love it showed.

Let’s widen the search: can you spot family types or types of love? Do the advertising agencies show specific examples or do they purposefully leave it open-ended so we can all imagine it is our family and life they are showing?

John Lewis 2015

John Lewis 2014

John Lewis 2013

John Lewis 2012

John Lewis 2011

Or maybe you’d rather see other shops’ adverts…

So which families are they showing and which types of love?

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